Advertising
Would You Apply for the World’s Toughest Job?
24 people did and the result is an ad that might make you reach for the Kleenex.
This article was made possible because of the generous support of DAME members. We urgently need your help to keep publishing. Will you contribute just $5 a month to support our journalism?
The job entails 24/7 commitment, unlimited hours per week, increased output around the holidays, and degrees in medicine, finance, and culinary arts. And oh yeah, no pay. This is part of the job description ad agency Mullen created for a position they entitled “Director of Operations” of a company called Rehtom Inc. Though the ad received 2.7 million impressions from paid ad placements, only 24 people applied (and even that seems miraculous). The interviews were done via webcam and the candidates’ reactions are pretty predictable: incredulity, questions about legality, and a whole lot of side eye. Of course, the reveal comes at the end and yes, it’s an ad, but one with a truly feel-good outcome.
Before you go, we hope you’ll consider supporting DAME’s journalism.
Today, just tiny number of corporations and billionaire owners are in control the news we watch and read. That influence shapes our culture and our understanding of the world. But at DAME, we serve as a counterbalance by doing things differently. We’re reader funded, which means our only agenda is to serve our readers. No both sides, no false equivalencies, no billionaire interests. Just our mission to publish the information and reporting that help you navigate the most complex issues we face.
But to keep publishing, stay independent and paywall free for all, we urgently need more support. During our Spring Membership drive, we hope you’ll join the community helping to build a more equitable media landscape with a monthly membership of just $5.00 per month or one-time gift in any amount.